Type of Project: Logo Design | Programs: Adobe Illustrator and Procreate
Brand Identity
Knitters' Day Out is an organization that strives on creating a sense of community around a common love of knitting. For this logo and branding, the focus was to portray the mission that this organization has which is that community with a shared loved for knitting. The organization asked for a primary and secondary logo to be done as well as the goal to expand their target audience to a younger generation. The color for the logo is one that was found frequently throughout their website.
The Process
With the goal of creating a logo that portrayed community and a love for knitting, many variations of a logo were sketched. Each image below was sent in order for the Knitter's Day Out board to provide me with feedback on what they found effective and what they desired for the next round until they became completely comfortable with the design that chose above. From the initial sketches one that they all found effective was the design that included a heart.
